{"product_id":"9780060007737","title":"The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand","description":"\u003cp\u003eTwo marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":48216390861035,"sku":"EB_BM0900_E02-06_SIMS","price":34.88,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780060007737-1.jpg?v=1781603865","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780060007737","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}