{"product_id":"9780071288415","title":"Consumer Behavior -- Mixed media product (11 Rev ed)","description":"\u003cp\u003eThe four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities.\u003c\/p\u003e","brand":"Mcgraw-hill Education - Europe","offers":[{"title":"Default Title","offer_id":48385010925803,"sku":"00000_00000_00000_00000","price":149.18,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780071288415-1.jpg?v=1785761648","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780071288415","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}