{"product_id":"9780071761680","title":"Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value","description":"\u003cp\u003eExplains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":48663993024747,"sku":"00000_00000_00000_00000","price":100.71,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780071761680-1.jpg?v=1785759786","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780071761680","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}