{"product_id":"9780199378326","title":"From Big Data to Big Profits : Success with Data and Analytics","description":"\u003cp\u003eIn Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions.\u003c\/p\u003e","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48664517378283,"sku":"00000_00000_00000_00000","price":172.13,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780199378326-1.jpg?v=1781612580","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780199378326","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}