{"product_id":"9780241435311","title":"Mission Economy : A Moonshot Guide to Changing Capitalism","description":"\u003cp\u003eA powerful intervention, challenging governments to apply the same determination and co-ordination to the problems of society and economy as were once applied to putting men on the moon\u003c\/p\u003e\n\n\u003cp\u003eThe extraordinary efforts that took mankind to the moon 50 years ago were more than a scientific feat of aeronautics. They required new forms of collaboration between the public sector (notably, NASA) and private companies. This book asks: what if the same level of boldness - the boldness that set inspirational goals, took risks and explicitly recognized that this requires large spending but will be worthwhile in terms of long-term growth - was applied to the biggest problems of our time, climate change, disease and inequality, to name only a few? Mariana Mazzucato argues that applying innovation to societal goals and structuring government budgets more explicitly to the long-term, as the moon programme did, we can do government differently.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48314639843563,"sku":"00000_00000_00000_00000","price":53.92,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780241435311-1.jpg?v=1785752299","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780241435311","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}