{"product_id":"9780292709614","title":"Pachangas : Borderlands Music, U.S. Politics, and Transnational Marketing","description":"\u003cp\u003eExplores the convergence of politics, transnational marketing, and borderlands music in the South Texas pachanga. This volume investigates how candidates and corporations market their products to Hispanic consumers, as well as how the use of traditional music for marketing is altering traditional forms such as the corrido.\u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":48663271473387,"sku":"00000_00000_00000_00000","price":45.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780292709614-1.jpg?v=1781614135","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780292709614","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}