{"product_id":"9780313354878","title":"Too Busy to Shop : Marketing to Multi-Minding Women","description":"\u003cp\u003eThat's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":48668198338795,"sku":"00000_00000_00000_00000","price":146.49,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780313354878-1.jpg?v=1781615300","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780313354878","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}