{"product_id":"9780415473262","title":"Managing Service Firms : The Power of Managerial Marketing (Routledge Interpretive Marketing Research)","description":"\u003cp\u003eBased on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48683541528811,"sku":"00000_00000_00000_00000","price":164.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415473262-1.jpg?v=1781621367","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780415473262","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}