{"product_id":"9780415532846","title":"Sport Brands (Routledge Sports Marketing Series)","description":"\u003cp\u003eSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48685173702891,"sku":"00000_00000_00000_00000","price":428.48,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780415532846-1.jpg?v=1781621622","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780415532846","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}