{"product_id":"9780471987178","title":"Over the Horizon : Planning Products Today for Success Tomorrow","description":"\u003cp\u003eMuch strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short--term healthy bottom--line in order to satisfy their shareholders.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48676541595883,"sku":"00000_00000_00000_00000","price":173.96,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780471987178-1.jpg?v=1781783695","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780471987178","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}