{"product_id":"9780670921195","title":"Insanely Simple : The Obsession That Drives Apple's Success","description":"\u003cp\u003eTo Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48646797918443,"sku":"EB_BM0500_G01-01_SIMS","price":29.45,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780670921195-1.jpg?v=1785900619","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780670921195","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}