{"product_id":"9780742541375","title":"Street-Smart Advertising : How to Win the Battle of the Buzz","description":"\u003cp\u003eContains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. It also includes campaign concepts, unusual visual treatments, and more.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":48681220604139,"sku":"00000_00000_00000_00000","price":91.46,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780742541375-1.jpg?v=1781634478","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780742541375","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}