{"product_id":"9780750657709","title":"Marketing Finance","description":"\u003cp\u003eStresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.\u003c\/p\u003e","brand":"Butterworth-Heinemann Ltd","offers":[{"title":"Default Title","offer_id":48678980190443,"sku":"00000_00000_00000_00000","price":111.68,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780750657709-1.jpg?v=1781635022","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780750657709","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}