{"product_id":"9780753555200","title":"Zero to One : Notes on Start Ups, or How to Build the Future","description":"\u003cp\u003eThe next Bill Gates will not build an operating system. The next Larry Page won't make a search engine. If you are copying these guys, you aren't learning from them. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.\u003c\/p\u003e","brand":"Virgin Books","offers":[{"title":"Default Title","offer_id":48219076657387,"sku":"EB_BM1200_E09-04_SIMS","price":29.45,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780753555200-1_79a0f6a4-2ba9-46d4-92ac-1a5a32d7bc29.jpg?v=1791313613","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780753555200","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}