{"product_id":"9780761915829","title":"Uncover the Hidden Power of Television Programming : ...And Get the Most from Your Advertising Budget (1-off Series)","description":"\u003cp\u003eCombining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.\u003c\/p\u003e","brand":"Sage Pubns","offers":[{"title":"Default Title","offer_id":48676592058603,"sku":"00000_00000_00000_00000","price":230.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780761915829-1.jpg?v=1781636124","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780761915829","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}