{"product_id":"9780765623638","title":"Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory","description":"\u003cp\u003eFocuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49035458674923,"sku":"00000_00000_00000_00000","price":825.26,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780765623638-1.jpg?v=1783706400","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780765623638","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}