{"product_id":"9780765623959","title":"Virtual Social Identity and Consumer Behavior","description":"\u003cp\u003eExplores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48683253072107,"sku":"00000_00000_00000_00000","price":512.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780765623959-1.jpg?v=1781636631","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780765623959","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}