{"product_id":"9780789030214","title":"Transforming New Technologies into Cash Flow : Creating Market-Focused Strategic Paths for Business-to-Business Companies","description":"\u003cp\u003eDevelops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R\u0026amp;D, and engineering managers.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49139510411499,"sku":"00000_00000_00000_00000","price":120.58,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780789030214-1.jpg?v=1785771072","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780789030214","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}