{"product_id":"9780804746540","title":"Disaster in Dearborn : The Story of the Edsel","description":"\u003cp\u003eFew cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.\u003c\/p\u003e","brand":"Stanford University Press","offers":[{"title":"Default Title","offer_id":48678076383467,"sku":"00000_00000_00000_00000","price":100.71,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780804746540-1.jpg?v=1781639356","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780804746540","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}