{"product_id":"9780899307657","title":"Marketing and Entrepreneurship : Research Ideas and Opportunities","description":"\u003cp\u003eMarketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":48674945073387,"sku":"00000_00000_00000_00000","price":183.12,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9780899307657-1.jpg?v=1781646004","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9780899307657","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}