{"product_id":"9781032525648","title":"An Introduction to Quantitative Research Methods for Marketing : Tools and Techniques Using SPSS and R","description":"\u003cp\u003eThis introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48658244272363,"sku":"EB_BM1000_E02-05_SIMS","price":102.44,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781032525648-1.jpg?v=1781650373","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781032525648","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}