{"product_id":"9781108444484","title":"Digital Authorship : Publishing in the Attention Economy (Elements in Publishing and Book Culture)","description":"\u003cp\u003eThis Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author \u0026gt; text \u0026gt; reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":48727285661931,"sku":"00000_00000_00000_00000","price":44.43,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781108444484-1.jpg?v=1781655583","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781108444484","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}