{"product_id":"9781118245262","title":"Trademark Valuation : A Tool for Brand Management (Wiley Finance) (2ND)","description":"\u003cp\u003eA practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48728682365163,"sku":"00000_00000_00000_00000","price":194.1,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781118245262-1.jpg?v=1781656143","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781118245262","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}