{"product_id":"9781118792414","title":"A \/ B Testing : The Most Powerful Way to Turn Clicks into Customers","description":"\u003cp\u003eHow Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A\/B testing.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48728955257067,"sku":"00000_00000_00000_00000","price":60.42,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781118792414-1.jpg?v=1785756470","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781118792414","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}