{"product_id":"9781137469526","title":"Intellectual Property Rights Management : Rookies, Dealers, Strategists and Strategic Dealers","description":"\u003cp\u003eThis book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48728857182443,"sku":"00000_00000_00000_00000","price":219.72,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781137469526-1.jpg?v=1781656700","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781137469526","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}