{"product_id":"9781138007147","title":"The Active Consumer : Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)","description":"\u003cp\u003eThis book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48728739053803,"sku":"00000_00000_00000_00000","price":120.84,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138007147-1.jpg?v=1781656807","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781138007147","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}