{"product_id":"9781138463509","title":"How to Manage a Successful Press Conference","description":"\u003cp\u003eHighlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international environment.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48730923794667,"sku":"00000_00000_00000_00000","price":512.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138463509-1.jpg?v=1781658070","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781138463509","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}