{"product_id":"9781138576674","title":"Neuromarketing in India : Understanding the Indian Consumer (Routledge Focus on Management and Society)","description":"\u003cp\u003eThis book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious \u0026amp; unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to understand the mind of the consumer is trending \u0026amp; professionals in the field see a huge opportunity for neuro-marketing in India. The book also discusses issues related to ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48731129381099,"sku":"00000_00000_00000_00000","price":164.78,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138576674-1.jpg?v=1781658428","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781138576674","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}