{"product_id":"9781138980464","title":"Marketing Health Care into the Twenty-First Century : The Changing Dynamic","description":"\u003cp\u003eMarketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends?legislative, economic, organization, clinical, and operational?from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry; a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48987843428587,"sku":"00000_00000_00000_00000","price":95.2,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781138980464-1.jpg?v=1783387683","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781138980464","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}