{"product_id":"9781260084641","title":"Ise Predictive Analytics for Business Strategy -- Paperback \/ softback","description":"\u003cp\u003eDesigned for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.\u003c\/p\u003e","brand":"Mcgraw-hill Education","offers":[{"title":"Default Title","offer_id":48269009649899,"sku":"00000_00000_00000_00000","price":180.89,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781260084641-1.jpg?v=1781670731","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781260084641","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}