{"product_id":"9781349493128","title":"The Butterfly Effect in Competitive Markets : Driving Small Changes for Large Differences","description":"\u003cp\u003eThis book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48939358159083,"sku":"00000_00000_00000_00000","price":201.41,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781349493128-1.jpg?v=1783097984","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781349493128","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}