{"product_id":"9781349592913","title":"Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan","description":"\u003cp\u003eFinally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48951969808619,"sku":"00000_00000_00000_00000","price":100.69,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781349592913-1.jpg?v=1783098039","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781349592913","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}