{"product_id":"9781400051052","title":"Wordcraft : The Art of Turning Little Words into Big Business","description":"\u003cp\u003eA narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's \"e-business\" to reveal how consumer behavior is profitably influenced in a variety of markets. Reprint. 20,000 first printing.\u003c\/p\u003e","brand":"Crown Publications","offers":[{"title":"Default Title","offer_id":48912075587819,"sku":"00000_00000_00000_00000","price":34.79,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781400051052-1.jpg?v=1783099907","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781400051052","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}