{"product_id":"9781405158213","title":"Persuasive Messages : The Process of Influence","description":"\u003cp\u003eDesigned to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.\u003c\/p\u003e","brand":"Blackwell Pub","offers":[{"title":"Default Title","offer_id":48914586763499,"sku":"00000_00000_00000_00000","price":144.57,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781405158213-1.jpg?v=1783100215","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781405158213","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}