{"product_id":"9781409417545","title":"Creating Innovative Products and Services : The FORTH Innovation Method","description":"\u003cp\u003eReally new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. This title explains the front end of innovation with practical tools, effective checklists and an innovation route map.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49139362758891,"sku":"00000_00000_00000_00000","price":266.59,"currency_code":"SGD","in_stock":false}],"url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781409417545","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}