{"product_id":"9781440502620","title":"Start-Up Smarts : The Thinking Entrepreneur's Guide to Starting and Growing Your Business","description":"\u003cp\u003e\"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?\" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency \"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality.\" --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H.\n\u003cbr\u003eCohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: * Create a Flexible Business Plan * Find Out What Your Customers Really Want * Capitalize on the Right Trends * Hire the Best People * Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!\u003c\/p\u003e","brand":"Adams Media Corporation","offers":[{"title":"Default Title","offer_id":48916522598635,"sku":"00000_00000_00000_00000","price":32.94,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781440502620-1.jpg?v=1783120241","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781440502620","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}