{"product_id":"9781466609693","title":"Systems Thinking and Process Dynamics for Marketing Systems : Technologies and Applications for Decision Management","description":"\u003cp\u003eOutlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.\u003c\/p\u003e","brand":"Idea Group,U.S.","offers":[{"title":"Default Title","offer_id":48750712094955,"sku":"00000_00000_00000_00000","price":338.77,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781466609693","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}