{"product_id":"9781472420718","title":"Darwin's Medicine : How Business Models in the Life Sciences Industry are Evolving","description":"\u003cem\u003eDarwin’s Medicine\u003c\/em\u003e examines how pharmaceutical, medical technology and other companies are adapting their strategies, structures, capabilities and other aspects of their business model. In this sequel to his successful \u003cem\u003eThe Future of Pharma\u003c\/em\u003e (Gower, 2011), Brian Smith takes a global perspective, reflecting the nature of the industry and its environment. Illustrated with case examples, \u003cem\u003eDarwin’s Medicine\u003c\/em\u003e looks at the continuing evolution of the pharmaceutical industry and strategic management research.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49107778830571,"sku":"00000_00000_00000_00000","price":545.91,"currency_code":"SGD","in_stock":false}],"url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781472420718","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}