{"product_id":"9781516520916","title":"Developing an Integrated Marketing Plan (2ND)","description":"\u003cp\u003eIntroduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients.\u003c\/p\u003e","brand":"Cognella, Inc","offers":[{"title":"Default Title","offer_id":48816245833963,"sku":"00000_00000_00000_00000","price":173.87,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781516520916-1.jpg?v=1781686897","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781516520916","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}