{"product_id":"9781522597902","title":"Handbook of Research on Narrative Advertising","description":"\u003cp\u003eInvestigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":48816632594667,"sku":"00000_00000_00000_00000","price":521.89,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781522597902-1.jpg?v=1781687120","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781522597902","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}