{"product_id":"9781560239031","title":"Twenty Million New Customers! : Understanding Gay Men's Consumer Behavior","description":"\u003cp\u003eA scholarly yet personal study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49139651739883,"sku":"00000_00000_00000_00000","price":171.36,"currency_code":"SGD","in_stock":false}],"url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781560239031","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}