{"product_id":"9781567201840","title":"Images That Work : Creating Successful Messages in Marketing and High Stakes Communication","description":"\u003cp\u003eOller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others — and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":48762386809067,"sku":"00000_00000_00000_00000","price":183.12,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781567201840-1.jpg?v=1781690367","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781567201840","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}