{"product_id":"9781637420904","title":"How to Become a Master of Persuasion : Establishing Value and Convincing Your Customers of It","description":"\u003cp\u003ePerfect for everyone involved in sales or business development who wants to become a more persuasive communicator. This practical guide explains customers' goals and motivations, how to identify the most relevant and important issues to talk about, how to take control of every pitch, and how to plan and then deliver proposals that persuade.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48223640781035,"sku":"00000_00000_00000_00000","price":58.58,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781637420904-1.jpg?v=1781695270","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781637420904","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}