{"product_id":"9781637422854","title":"Telling Your Story, Building Your Brand : A Personal and Professional Playbook","description":"\u003cp\u003eOffers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing, Telling Your Story inspires readers and helps them bring their own brands to life.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48845581811947,"sku":"00000_00000_00000_00000","price":53.08,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781637422854-1.jpg?v=1781695272","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781637422854","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}