{"product_id":"9781668457740","title":"Strengthening SME Performance through Social Media Adoption and Usage","description":"\u003cp\u003eExplores experiences in different technological, managerial, organisational, and entrepreneurial environmental issues. The book focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Topics covered include corporate social responsibility, marketing frameworks, and social media adoption.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Default Title","offer_id":48850601541867,"sku":"00000_00000_00000_00000","price":430.33,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781668457740","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}