{"product_id":"9781684813438","title":"The Truth about Pricing : How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)","description":"\u003cp\u003eThe ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success.\u003c\/p\u003e","brand":"Mango Media","offers":[{"title":"Default Title","offer_id":48226311536875,"sku":"EB_BM1000_E02-06_SIMS","price":34.88,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781684813438-1.jpg?v=1781699610","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781684813438","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}