{"product_id":"9781799895541","title":"Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0","description":"\u003cp\u003ePresents theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. The book covers a wide range of topics, including disruptive marketing, artificial intelligence, and customer behaviour.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Default Title","offer_id":48844557287659,"sku":"00000_00000_00000_00000","price":347.92,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781799895541-1.jpg?v=1781704769","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781799895541","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}