{"product_id":"9781847942791","title":"The Cold Start Problem : How to Start and Scale Network Effects","description":"\u003cp\u003e'A true Silicon Valley insider' Wired\u003c\/p\u003e\n\n\u003cp\u003eWhy do some products take off? And what can we learn from them?\u003c\/p\u003e\n\n\u003cp\u003eThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.\u003c\/p\u003e\n\n\u003cp\u003eNow, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.\u003c\/p\u003e\n\n\u003cp\u003e_\u003c\/p\u003e\n\n\u003cp\u003e'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch\u003c\/p\u003e\n\n\u003cp\u003e'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes\u003c\/p\u003e","brand":"Penguin (Cornerstone)","offers":[{"title":"Default Title","offer_id":48225277280491,"sku":"EB_BM0600_E02-05_SIMS","price":25.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9781847942791-1.jpg?v=1786345587","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9781847942791","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}