{"product_id":"9783031304149","title":"The College Textbook Publishing Industry in the U.S. 2000-2022 : The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education)","description":"\u003cp\u003eThis book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":48852634075371,"sku":"00000_00000_00000_00000","price":82.38,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9783031304149","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}