{"product_id":"9789815009118","title":"How to Hook a Whale : Secrets of Selling to the Ultra High Net Worth","description":"\u003cp\u003eWant to know what it takes to have billionaires on your speed dial, party with high rollers and bring in billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, will divulge his secrets on what it takes to wheel and deal with the ultra-rich. Being a VIP casino host may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, astute mind-reader and empathetic psychologist all rolled into one to ensure that all your ultra-high-net-worth (and ultra-demanding) customers are happy… along with your bank account.\u003c\/p\u003e\n\n\u003cp\u003eA master juggler in the pressure cooker of high-stakes gambling, he balances players and casino politics in his job with finesse. Peculiar title and all, How to Hook a Whale is the foremost hospitality book and a must-read for everyone in the explosive market of luxury lifestyle. Want to win big at work… and in life? Order Marcus’ unconventional and thrilling journey,\u003c\/p\u003e","brand":"Marshall Cavendish International (Asia) Pte Ltd","offers":[{"title":"Default Title","offer_id":48224192200939,"sku":"EB_BM1000_E02-03_SIMS","price":34.88,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4484\/5803\/files\/9789815009118-1.jpg?v=1781771709","url":"https:\/\/kinokuniya.com.sg\/ja\/products\/9789815009118","provider":"Books Kinokuniya Singapore","version":"1.0","type":"link"}